As Director, Global Head of Music Marketing at Spotify, Amanda Butler is responsible for spearheading the company’s promotional strategy around new and existing music content and activating cultural moments to drive audience growth, engagement and brand love. In this role, Amanda and her team of Music Marketing and Experiential Marketing Managers have been instrumental in delivering hundreds of artist marketing campaigns, 50+ experiential activations around the world. In addition, they oversee the marketing for flagship playlist brands like RapCaviar, Viva Latino, Baila Reggaeton, Hot Country, Pollen, and more across all consumer touchpoints and most recently the relaunch of global content brand New Music Friday and global marketing efforts for Spotify’s emerging artist program RADAR.
Amanda and her team partner closely with cross functional teams to support notable cultural moments including Spotify House of Are&Be at Essence Fest, CMA Fest and now in its fourth year Spotify’s Best New Artist campaign which celebrated Billie Eilish, Lizzo, Rosalía and many more. Prior to this role Amanda was the Global Assoc. Brand Director of Artist and Content Marketing at Spotify leading a creative cross functional workstream supporting various artists including Drake, 2 Chainz, Ariana Grande, Luke Combs, Kelsea Ballerini and countless artists and podcasters around the world.
As a true enthusiast of music and culture, for several years Amanda has led Spotifys’ year-round commitment in celebrating and amplifying creators of color, with its Black History is Now platform featuring original content from artists Pharrell Williams and Janelle Monàe, partnered with women across various creative disciplines to reinterpret the Black Girl Magic playlist as a new multimedia experience, Black Girl Magic dinner series, and partnered with the Smithsonian National Museum of African American History and Culture in 2019. In 2020 Amanda led a team of 50 employees to launch its largest campaign to date, Black History is Now presents Phenomenal Black Music, celebrating Lizzo, Janet Jackson, Mary J. Blidge, Lil Nas X, Kirk Franklin and more.
Prior to joining Spotify in 2017, Amanda has held various marketing positions leading brand and integrated marketing efforts for some of the world’s most notable companies and brands - Red Bull, Beats by Dr. Dre at Apple and Microsoft. She has established and grown teams across Brand Marketing, Product Management, and Product Marketing disciplines for a wide range of industries in tech, consumer electronics, consumer packaged goods, sports and music.
This proud Brooklyn native has earned a Bachelor of Sciences from Hampton University, an M.B.A. from Emory University, Goizueta Business School and is a proud member of Alpha Kappa Alpha Sorority, Incorporated. Amanda currently resides in Los Angeles, CA.
Executive Vice President of Strategic Development
ViacomCBS MTV Entertainment Group
Bahareh Kamali is Executive Vice President of Strategic Development for the ViacomCBS MTV Entertainment Group. She is the chief liaison on all deal negotiations for the Group, reporting to Nina L. Diaz, President of Content and Chief Creative Officer. Kamali’s oversight includes the Group’s nine-brand portfolio—MTV, Comedy Central, Paramount Network, Smithsonian Channel, Pop TV, CMT, VH1, TV Land, Logo and their respective content studios—and MTV Documentary Films. Kamali works closely with the Business and Legal Affairs department, production, Diaz and President Chris McCarthy. Kamali facilitates deals for non-scripted and scripted content as well as for talent deals. She first joined Viacom in 2003 as a director in the Business and Legal Affairs department before moving into strategic development roles for brands including MTV2, VH1, MTV, CMT, Logo and MTV Studios. In 2020, she was instrumental in conceiving of a plan and orchestrating pacts for MTV Entertainment Group’s first-in-class Diversity, Equity & Inclusive initiatives to bolster a new generation of BIPOC and Women creators including a $250 million commitment to support third-party production companies in-house as well as a directors program that will give rise to new multi-cultural narratives and voices. A graduate of the University of Maryland, Kamali started her career at PBS and the Screen Actors Guild.
As Co-President of Roc Nation Records, Omar Grant consistently amplifies talent, fosters creativity, and enables GRAMMY® Award-winning multi-platinum superstars to markedly exceed their potential and ascend to unparalleled heights. Throughout his illustrious career, the venerable executive has spearheaded seminal records for everyone from Rihanna to Kylie Minogue and signed the likes of DJ Mustard. Achieving single and album sales in excess of 100 million worldwide as well as multiple GRAMMY® victories and nods, his approach relies on a classic instinctual sensibility.
“I pride myself on being a record maker first and foremost,” he exclaims. “For me, it’s about getting into the studio alongside the talent, digging in really deeply, and making a definitive album. I’m there to empower artists to be their most creative.”
In many ways, growing up in The Bronx groomed him for an eventual career in A&R. In high school, he went from DJ-ing local neighborhood parties to identifying his path. He admits, “A&R reps seemed like the cool guys when I was seventeen, so I researched and studied Steve Stoute, Chris Lighty, and a bunch of other people.”
While interning at Columbia Records, he caught the attention of Matthew Knowles. Impressed by Grant’s work ethic, Knowles invited him to act as assistant tour manager for Beyoncé’s historic Dangerously In Love Tour. Among many duties, he walked JAY-Z to the stage nightly and started to develop a rapport with the Roc Nation founder and legend.
Following the tour, he spent three years at EMI Publishing, signing everyone from Solange Knowles to STREETRUNNER and Rico Love. After a stint at Epic Records, he joined Roc Nation as Director of A&R in 2011.
Amongny accomplishments, he oversaw Kelly Rowla Here I Am, including the double-platinum smash “Motivation” [feat. Lil Wayne]. He handled A&R for Rihanna’s Unapologetic, which not only became her first #1 debut on the Billboard Top 200, but it also sold four million copies and earned a 2014 GRAMMY® Award in the category of “Best Urban Contemporary Album.” Continuing this successful collaborative partnership, he spearheaded the Original Motion Picture Soundtrack for Home featuring Rihanna and the superstar’s second consecutive #1, ANTI, which boasted the six-times platinum “Work” [feat. Drake]. Not to mention, he guided Big Sean to his second straight #1 on 2017’s platinum I Decided.
2013 saw Grant sign powerhouse producer and artist DJ Mustard and A&R both 10 Summers  and Cold Summer . Mustard notably made history as “the only person to win both BMI Producer and Songwriter of the Year” at the 2015 BMI Awards. Additionally, he earned another smash with the gold-certified 2018 hit “Want Her” [feat. YG & Quavo]. Along the way, he A&R-ed key releases for Kylie Minogue, Justine Skye, and more in addition to signing Latin Hit maker Tainy, Dutch DJ’s Yellow Claw and the legendary Buju Banton. Splitting his time between New York and Los Angeles, he became Head of A&R, SVP Roc Nation Records in 2016.
In the end, Grant only just begun making records that influence and impact the culture on a grand scale.
“I want to help artists make music that lasts,” he leaves off. “I still listen to everything I grew up on. I’d love to give listeners a timestamp for their lives with these albums.”
President of Worldwide Music and Publishing
Randy Spendlove is an American record producer, songwriter, Grammy Award winner, and music executive. As President of Worldwide Music and Publishing at Paramount Pictures, Randy Spendlove oversees all aspects of music supervision including: publishing, licensing, scoring, and clearance. He has worked with artists such as Rihanna, Beyoncé, Linkin Park, Green Day, Imagine Dragons, Ryan Tedder, John Legend, and U2.
Randy grew up in San Francisco and has always had a passion for music. He has been playing professionally since he was fifteen, and at twenty-five his passion shifted towards production and A&R. In 1993 Randy moved to Los Angeles to work for A&M Records. His first project was Janet Jackson’s “Rhythm Nation.” Randy then moved to Miramax, where he became President of Motion Picture Music.
Spendlove joined Paramount in 2005 as Executive Vice President of Music and Creative Affairs, and was promoted to President of Motion Picture Music in 2007. He supervises Music Creative, Music Production, and Music Business and Legal Affairs. A typical day for Randy could start in a boardroom and end in a recording studio. He calls it “an honor and a privilege to come to work everyday and do what you love.”
Randy oversaw the creation and production of the single “Sledgehammer” an original song written for Star Trek, and first ever IMAX music video. In 2014, Randy executed the production of “Glory” by John Legend and Common, which won the Oscar and Golden Globe for Best Original Song. Under Randy’s supervision, Justin Bieber: Never Say Never brought in $73 million at the US box office. Never Say Never is the highest grossing music concert movie to date.
Randy Spendlove won a 2004 Grammy for Best Soundtrack Album for a Motion Picture for Chicago. He also co-supervised the music and co-produced the soundtrack album for Dreamgirls, which was nominated for three Best Song Academy Awards. In 2012, he was ranked 69 on Billboard’s Power 100 list.
When asked what the future holds for the film and music industry, Spendlove said, “It’s constantly evolving and changing. All I want to see is people continuing to be passionate about music, and to feel how I feel about it. When music and film come together in the perfect way that gives you the chills, there is nothing more powerful.”
Education Programs Consultant
California Department of Education
Allison Frenzel began her career in education as a district intern with Windsor Unified School District where she worked for 15 years as a teacher, career technical education program coordinator, and visual and performing arts coordinator. She founded and directed Windsor High School's Dance Program, and co-founded the Nueva School for the Arts. She currently works as an Education Programs Consultant with the California Department of Education and is a member of the California Dance Education Association's greater board. Allison was selected as the Region 1 Educator of the Year for 2017 by the California League of High School Educators and is a founding member of Pulse Arts, an nonprofit dedicated to building creative communities by connecting arts professionals to education.
Herb Trawick is the creator, executive producer and co-host of influential and popular Pensado’s Place. Seen in over 200 countries by 6 million people a year, Pensados Place just passed its 400th episode and is the leading digital media show in the audio space.
Creativity combined with taste and relentless execution is his mantra. From manager to label exec, Broadway producer to author, exec producer to talent scout, co-host to advisor, Trawick remains true to that vision.
With real results. As manager and executive producer, Herb built Brian Mcknight into an R&B superstar with 20 million albums sold, global tours and 30 plus Grammy, American Music, Billboard, Emmy and Image award nominations. As a talent scout Trawick signed Robin Thicke and Tyrese Gibson. Client Dave Pensado is a mixing legend with hits on Beyonce, Michael Jackson, Shakira, Wiz Khalifa, Christina Aguillera, Afrojack and Jill Scott among others. Herb was a partner of the legendary creator of Earth, Wind and Fire Maurice White. He took the EWF catalog to Broadway and was a producer of the play Hot Feet. Herb is a multiple winner of the Manager of the Year award. And in 2016 was inducted as a Living Legend in the category of Creative Visionary.
From marketing chief at Solar records to running imprints at Interscope, RCA, Mercury and Capitol along with consultancies at Motown, Def Jam and Primary Wave publishing,Herb has been asked to lend his expertise his entire career. He is sought out speaker at various schools and trade associations, an advisor to the 1500 Sound Academy, a board member to Opera Noir and has added tech to his arsenal with recent Facebook and YouTube strategic relationships. When asked why such a diverse career arc, Trawick replied "Why not? Its a privilege and a blast.”
Manager, Global Product & BD Support
HARMAN Professional Solutions
At 20 years old, Becki turned her passion for music into a career in audio, with a job managing the office at Score One Recording. She has since worked in MI, Tour Sound, and with Integrators and Audio Rep firms, doing everything from Sales to Marketing.
She has held many positions since coming to HARMAN 10 years ago. She started the HARMAN Professional Ambassador and Influencers Program in 2016, signing such names as Chuck D, Parliament Funkadelic and Black Rebel Motor Cycle Club. She is currently Managing Business Development for Recording and Tour.